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The IOC signs its new esports director at Ubisoft

Zeynep Gencaga Dechelotte

The International Olympic Committee (IOC) has taken a firm step forward in its commitment to e-sports by incorporating Zeynep Gencaga Dechelotte like new associate director of esports. This appointment came at a key moment, with the organization of the first Olympic Games of esports scheduled for 2025 in Saudi Arabia.

Experience in the video game industry

The choice of Zeynep Gencaga Dechelotte was no accident. The Turkish executive comes from Ubisoftwhere he played the role of senior director of esportsleading key projects in the competitive promotion of outstanding titles. His trajectory also includes his time at Riot Gamesdeveloper of franchises such as League of Legends and Valorant. In Riot, Dechelotte was head of esports business development in Europe and MENAThe growth of e-sports has been essential to the growth of e-sports in these regions.

With a career focused on the professionalization and global expansion of esports, Dechelotte will bring his expertise to shape the IOC's ambitious roadmap in this new area.

Saudi Arabia and the first esports Olympic Games

The designation of Saudi Arabia as host of the first Esports Olympic Games in 2025 also reinforces the country's bid to position itself as a world leader in the sector. This championship, organized by the IOC, is an evolution of the pilot tournament held in 2023, where the potential of e-sports as an official discipline was explored.

In addition, the agreement between the IOC and Saudi Arabia ensures that the country will will host the Games until 2037This suggests that the four-year tradition of the traditional Olympic Games will be maintained.

This strategic alliance not only opens up new economic and sponsorship opportunities, it also positions esports as a key vertical within the Olympic movement.

Expectations

The decision to incorporate esports into the IOC program has generated mixed opinions. While some celebrate this opening as a natural step towards the modernization of the Olympic Games, others question the inclusion of digital disciplines in an event with traditional sporting roots. However, the exponential growth of the esports industrywith millions of players and viewers globally, justifies this evolution.

Zeynep Gencaga Dechelotte will have the difficult task of balancing the expectations of video game fans with the historical values of Olympism. The first edition of these Games will be pivotal in determining whether e-sports find their permanent place in the Olympic calendar.

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